**10x your DTC brand with proven strategies that work**

Our scope: Advising, Investing, and Consulting for DTC Founders

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"Outstanding results are a reflection of consistency and dedication: you need to be obsessed with it."
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OUR community

*Price increase on August 1st

About JayJay & Ole

We’re two founders from the Netherlands who went all-in on ecom. We started like most, testing products and figuring shit out with white-label stores. But two years ago, we made the switch. DTC branding.

Since then, we’ve scaled our brand to over $160M in revenue, fully bootstrapped. No investors, just systems, clarity, and relentless execution.
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We have unlocked endless scalability by a global approach and mastering direct-response.

Our personal trackrecord

We got into E-Commerce at 20 and made serious money early on, but in 2022, we lost it all. That loss taught us everything. We came back stronger, shifted our focus to branding, and became millionaires within the first few months.

Today, we’re doing $100M annually, mastering team building, direct response, and scaling across 10+ channels. In 2025, we launched JANDO, a community and growth platform. Since then, we’ve built a growing portfolio of brands and are seeing insane results across multiple niches, all driven by our network of committed operators and founders.